Starting point
Everyone interested in listing inquiry routing was funneled to one general contact page, whether they had a brand-new request or a question about an existing one.
Three doors instead of one for listing inquiry routing
With listing inquiry routing, messages arrive pre-sorted by the person best placed to sort them: the sender. New business and existing conversations no longer compete for attention in one queue.
- Region
- Cedar Rapids, Iowa
- Team
- 14 staff one locally managed operation
- Timeline
- 15 working days after content approval
How the build went, one stage at a time
Read in order, the way a listing moves from coming soon to sold: where the terraced streets specialist agency started, what it cost them, what we built, and what their team can do now.
The problem
When it comes to listing inquiry routing, subjects told staff nothing. Separating a fresh inquiry from an existing conversation required reading everything, every time.
What we built
The contact page opens with a plain three-way choice and routes each selection appropriately. New inquiries gather listing reference, buyer question and contact preference; follow-ups take a shorter form.
What changed
With listing inquiry routing, messages arrive pre-sorted by the person best placed to sort them: the sender. New business and existing conversations no longer compete for attention in one queue.
What the build drew on
The pieces this client's site used, in the words of the build. Each one runs on a feature every ListingWebStudio site carries.
Contact categories
Separate follow-up route
Relevant form fields
Clear button labels
See it built for your own listings before you commit to anything
A 30-minute demo on a video call, on a build close to your brokerage's size, in about your colors.
The listing inquiry routing routes mirror the reasons people actually contact us. Our inbox finally reflects reality instead of hiding it.
Questions about this build
How long did this build take?
15 working days after content approval, including staff review and handover. The clock started once the terraced streets specialist agency had approved the content, and the staff review and the handover both sat inside that window.
What was the terraced streets specialist agency working with before?
Everyone interested in listing inquiry routing was funneled to one general contact page, whether they had a brand-new request or a question about an existing one. When it comes to listing inquiry routing, subjects told staff nothing. Separating a fresh inquiry from an existing conversation required reading everything, every time.
Which parts of the build did this use?
Contact categories, Separate follow-up route, Relevant form fields, Clear button labels. On ListingWebStudio these sit under enquiries routed to the right agent, automatically, carried on every plan, as part of the monthly fee rather than a separate project.
Could we get the same thing on our own site?
Yes, shaped to how your team handles inquiries. Book a demo and we walk through a build close to your size, from $137 a month with the $797 build fee invoiced only after launch.
More case studies like this one
Start with how your inquiries arrive
A 30-minute walk-through on a build close to your business's size, with your listing count and team in mind. Plans from $137 a month, and the $797 build fee is invoiced only after launch.