A single "available homes" page cannot show phase, lot number, floor plan and completion date without becoming unreadable.
What usually goes wrong for new construction developers
A sold-out phase keeps ranking and drawing enquiries for homes that no longer exist.
Floor plan pages get built once during launch and never reflect price or spec changes made later.
Interest lists for a coming-soon phase have nowhere structured to land before the phase releases.
The pages your site will carry
- Home
- Communities
- One page per community
- One page per phase
- Floor plans
- Available homes (bento grid by status)
- Interest list signup
- Contact
Phase and floor plan pages
Each community page rolls up its phases, and each phase page rolls up its available homes by status, so a sold-out phase stops surfacing as available without a manual edit.
Built on the same listing lifecycle board used across every ListingWebStudio site.
See how it worksThree ways to run it
Listing Desk
The website, fully managed, live in 7 days
Brokerage Floor
Everything, plus the AI Engine, live in 10 days
Portfolio Scale
Everything, plus the Content Engine, live in 15 days
What clients say about the change
FAQ research and editorial review for listing inquiry routing
The starting point was our own sent mail, not a template, and it shows. They identified which questions belonged on the site and we checked every answer before launch. I now share a link instead of digging through the outbox.
Dorothy StonebridgeNew business coordinator, New-build sales and marketing agencyNewark, DE
Inquiry form and response workflow for listing inquiry routing
We expected a prettier website; what we actually use every day is the new form. The form gathers listing reference, buyer question and contact preference at the start, exactly the details our follow-up messages always requested. We answer properly on the first reply far more often than we used to.
Dorothy HoughtonClient care coordinator, Relocation buyer advisory serviceRoanoke, VA
Questions from new construction developers
Can a coming-soon community collect interest before homes are listed?
Yes. A coming-soon community page carries an interest-capture form that routes to your sales team, ready before the first unit is released.
How are floor plans kept current as prices change?
Floor plan and pricing data comes from a feed or a weekly update you send us, and the page reflects it without a page rebuild.
What happens on the site when a phase sells out?
The phase is marked sold out, its homes drop out of the available grid, and the call to action switches to an interest list for the next release instead of advertising homes that no longer exist.
Can we publish a community before homes are released?
Yes. A coming-soon community page carries an interest-capture form rather than a showing request, and those enquiries route to your sales team tagged with the community and phase.
Do floor plans get their own pages?
Yes, shared across every home built from that plan, which keeps specs and imagery in one place and stops the same plan being described five different ways across five homes.
Can we show estimated completion and move-in ready homes?
Yes, where you can supply the data: construction stage, estimated completion and move-in ready status are fields on a home page and kept current through your weekly updates.
What if our inventory is not in an MLS feed?
Very common for new construction. Homes and phases are added directly and behave exactly like feed listings on the front end. If some inventory is listed and some is not, we merge both.
Can sales agents each have their own page and enquiries?
Yes. Your onsite sales team gets profile pages and enquiry routing in the same way a brokerage roster does, per community if that is how your team is organised.
Not quite the shape of your operation?
The same structure carries every kind of inventory. These are the other builds, each with its own pages and its own tool.
Residential brokerages
A residential brokerage website earns its keep by giving every active listing its own indexable page and every agent their own roster page, instead of hiding inventory behind a single search widget.
See the buildReal estate teams
A real estate team website works when every member of the team has a real profile and a real slice of the site's traffic, rather than the whole site pointing back to the team lead alone.
See the buildProperty management companies
A property management company website works when rental units and any sales listings are structured differently from the start, because a renter and a buyer are searching for different things and expect different pages.
See the buildCommercial brokerages
A commercial real estate website works when a listing page carries square footage, zoning, lease type and cap rate fields that a residential template was never built to show.
See the buildMulti-office franchise brokerages
A multi-office brokerage website works when each office has its own page, its own agent roster and its own local listings, sitting inside one consistent brand rather than one office dominating the homepage.
See the buildLuxury portfolio brokerages
A luxury brokerage website works differently from a high-volume one: fewer active listings need more visual space each, with a bento layout that gives a flagship property a full-width tile instead of squeezing it into a uniform grid.
See the build
Drag or scroll sideways for the rest
See it built for new construction
A live walk-through, on your screen, of the site you would get.
Book a demo