Feed integration
Your IDX or MLS feed connected and mapped to page templates.
IDX website development that turns your feed into indexable pages, not a search widget
IDX website development for a brokerage means pulling listing data from your feed into real, individually indexable pages, rather than embedding a third-party search widget that search engines and buyers searching by address cannot reach.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Why a widget is not the same as a page
A standard IDX widget renders listings inside an iframe or a JavaScript-heavy search tool that lives on one URL. A buyer who searches an address by name lands somewhere else entirely, because the listing itself was never given its own crawlable page. Custom development renders each listing as its own real page with its own URL, title and description.
What the build actually does
Your IDX or MLS feed connects to the site through its API, and each listing, along with photos, specs and status, is rendered server-side into a fast-loading page at build time or on a scheduled refresh. There is no client-side widget doing the heavy lifting after the page loads, which is also why the pages stay fast under a 90-plus PageSpeed target.
Compliance and display rules
We build to your MLS's IDX display rules for required disclosures, listing broker attribution and photo usage, configured once during setup so every listing page stays compliant automatically rather than needing a manual check.
What you get
Individually indexable listing pages
Every listing gets its own crawlable URL.
IDX compliance
Required disclosures and attribution built into the template.
Scheduled data refresh
Status and price changes reflected on a regular sync.
90+ PageSpeed
Server-rendered pages, not a client-side widget.
What runs after launch, every week
This service is not a project that ends on launch day. The same monthly fee carries the work that keeps the site accurate, fast and found.
A weekly pass over the details
Listing data, roster changes, market copy and anything you flagged since the last update.
5 revisions a month, any size
Requested from your client portal and completed within 2 to 5 working days, with no hourly billing anywhere.
Researched articles every week
Two a week on the first two plans, three on the top plan, each tied to named sources and linked to the pages they support.
Hosting, domain and security
Managed Cloudflare hosting with SSL, CDN and unmetered bandwidth, plus one domain registered in your name.
Analytics, consent and conversions
Google Analytics 4 behind a consent banner that really gates tags, Search Console connected, conversion events defined per form and call.
The compliance pages you need
Privacy, cookies, accessibility statement, fair housing and your IDX attribution and disclaimer page, written for your site.
Which plan carries it
Every plan includes this service in full. What the higher plans add is the AI Engine and the Content Engine on top of it.
| Plan | Monthly | What it carries |
|---|---|---|
| Listing Desk | $137/ month | Everything in this service, live in 7 days, with 2 researched articles a week. |
| Brokerage Floor | $297/ month + usage | Everything above, plus the AI Engine: receptionist, site chat and agents on SMS, Messenger and Instagram, with A2P 10DLC registration filed for you. |
| Portfolio Scale | $747/ month | Everything above, plus the Content Engine: 3 articles a week, social posts, short video and a managed Google Business Profile. |
Plus the $797 one-time build fee, invoiced only after your site is live and you have approved it. See the full plan comparison or compare us with the alternatives.
What clients say about the build
Inquiry form and response workflow for listing inquiry routing
We expected a prettier website; what we actually use every day is the new form. The form gathers listing reference, buyer question and contact preference at the start, exactly the details our follow-up messages always requested. We answer properly on the first reply far more often than we used to.
Dorothy HoughtonClient care coordinator, Relocation buyer advisory serviceRoanoke, VA
Mobile navigation and page layout for listing inquiry routing
We reviewed the draft on phones rather than a big screen, deliberately. The important details sit near the top and the inquiry button is impossible to miss. Sending the link by text during a call finally works the way it should.
Andrea FontaineInquiries coordinator, Independent residential sales agencyReno, NV
Questions about IDX website development for brokerages
Which feed formats do you support?
We work with the standard IDX and RETS or RESO Web API feeds most MLS boards and franchise systems provide; tell us your board and feed provider during onboarding and we confirm the integration path.
How often does listing data refresh?
Status and price changes sync on a scheduled refresh, typically several times a day, with weekly detail updates covering anything that needs a human pass.
Is an embedded IDX search widget enough?
It is enough for visitors who are already on your site and want to search. It is not enough for search engines, because the individual listings inside a widget usually are not pages that can be crawled, indexed and ranked. That is the difference between a search tool and a catalogue of listing pages.
Which IDX providers do you work with?
We work with the common IDX and MLS delivery methods, including RESO Web API and RETS feeds, and with most major IDX vendors. Tell us your provider and board at onboarding and we will confirm what connects before you commit.
How often does listing data refresh?
On a scheduled sync appropriate to your feed's terms, so status and price changes appear without anyone editing a page. Feed health is monitored, and an outage is chased with the provider rather than discovered by a customer.
Who handles IDX compliance and attribution?
We build the required attribution, disclaimers and any suppressed fields into the listing template from your board's own rules. Your feed agreement remains between you and your board or MLS; we make the display side comply with what it says.
Can we mix feed listings with pocket or off-market listings?
Yes, where your board's rules allow it. Manually added inventory renders through the same templates and behaves the same way on the front end, including status changes and enquiry routing.
What happens if we change IDX provider later?
We remap the new feed to the existing templates. Because the pages are generated from data rather than built by hand, changing provider does not mean rebuilding the site.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.