Frequently asked questions

7 days on Listing Desk, 10 on Brokerage Floor while the AI agents are trained on your listings and roster, and 15 on Portfolio Scale with the content engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner you are live.

Yes. Listing pages are generated from your IDX or MLS feed rather than built by hand, so ten listings and a thousand listings involve the same setup work. Status changes on the feed, such as a listing going under offer, appear on the site without anyone editing a page.

It is the logic that decides what a listing page shows based on its status: a coming-soon listing gets an interest form because it cannot take showings yet, an active listing gets the full gallery and a showing request button, an under-offer listing stops soliciting new offers while staying visible for search traffic, and a sold listing closes the loop and points to similar active inventory. The page follows the status pulled from your feed automatically.

The whole site and the work that keeps it running: a page for every listing generated from your feed, a page for every market you name, a profile page for every agent, enquiry routing into your CRM, managed Cloudflare hosting with SSL and unmetered bandwidth, one free domain registered in your name, 5 revisions a month, weekly detail updates, 2 researched articles a week, analytics and consent set up, and the compliance pages your site needs. The AI Engine is added on Brokerage Floor and the Content Engine on Portfolio Scale.

We do. There is no dashboard you have to learn, no plugin to update and no login to the website itself. You raise a revision or a question in your client portal and our team completes it within 2 to 5 working days, and we run a weekly pass over listing data, roster changes and market copy whether or not you ask.

The domain is registered in your name and transfers to you on request at no charge, your listing data stays your feed, and the articles and pages we publish are written for you. What we keep running is the managed service: hosting, the codebase it runs on, and the work. If you leave, tell us where to send the domain and we send it.

We do not buy or manage your ad spend, we do not act as your MLS or board contact, we do not write listing descriptions for individual properties (those come from your feed or your agents), and we do not give legal, property, valuation or fair housing advice. Photography and videography of your listings is not included either. Message and call usage on Brokerage Floor is billed at what our providers charge us, on top of the monthly fee.

You fill in the onboarding form and submit it. It asks for your brokerage details, your agent roster, the markets you cover, your IDX or MLS feed credentials, your brand and where enquiries should land, and it takes about 20 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.

It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us, and message our team directly. Everything to do with your site runs through it, so nothing gets lost in an inbox. You never log in to the website itself; we handle that side.

We need them to wire the listing feed, but not to start the build. Layout, roster pages, market pages and brand work all begin from your onboarding answers; the feed connection is one step in the process and can follow within the first few days if your board takes time to process access.

About an hour in total before launch: roughly 20 minutes on the onboarding form, one onboarding call, and a review pass when the build is ready. After that it is whatever time you spend sending us changes, which most brokerages measure in minutes a month.

Yes. You review the finished build and request revisions before anything is pointed at your domain, and the one-time build fee is invoiced only after you have approved it and the site is live.

A revision is any change request you send, and there is no limit on how much goes into one. A new agent profile, a new market page, updated brand colors, a different photo set: each is one revision. So is something much larger. "Add these four new agents and their listing categories" is one revision, not four. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.

Raise it in your client portal. You describe the change, attach anything we need, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.

Yes. Send us the agent's photo, bio, specialties and CRM destination for their enquiries, and a full profile page goes live as one revision within your plan's turnaround.

Market and neighborhood questions your buyers and sellers search before they contact your brokerage: what a specific neighborhood is like factually, how a local process such as a disclosure period works, or what a coming-soon listing means for a buyer. Every figure is tied to a named, cited source, and we never publish an invented statistic or a valuation claim, because that judgment belongs to your agents.

2 a week on Listing Desk and Brokerage Floor, 3 a week on Portfolio Scale, each 2,500 to 3,200 words. They publish to your site's blog and are linked from the relevant market pages so they support the pages doing the selling.

It answers factual questions about a specific listing, books showing requests, and replies to enquiries across site chat, SMS, Messenger and Instagram around the clock. It is configured not to give pricing, valuation or investment guidance and to hand any such question straight to the assigned agent, because that judgment call belongs to a licensed professional, not to us.

No. It is deliberately scripted to stay factual: listing details, availability, showing scheduling and general process questions. Anything that reads as advice, a valuation estimate or a negotiation question is handed to the assigned agent immediately, with the conversation history included.

On Brokerage Floor and above, every call handled by the AI Engine is summarized into a short PDF so an agent can read the gist in about thirty seconds instead of relistening to a recording. It flags the caller's intent, the listing discussed and any follow-up requested.

No. Hosting is included in the monthly fee and never billed separately. Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage and no surprise line item in month four, even with a large photo-heavy listing catalog.

Page speed stays guaranteed at 90+ regardless of how many listings are live, because listing photos are resized and delivered at the resolution each visitor's screen needs rather than loaded at full size, and pages are generated from your feed rather than hand-built one at a time.

Feed health is monitored rather than discovered by a customer: an outage is flagged and chased with your provider. The site itself is static and served from Cloudflare's edge, which is why there is no database to fall over and no plugin update to break a listing page at midnight. If something is wrong, raise it in the portal or email us and a person responds within one working day.

No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for people who know your current address. If you ever leave, tell us where to send the domain and we transfer it at no charge.

Yes. A multi-office site can run each office on its own subdomain or its own path under one primary domain, whichever matches how your franchise or brand agreement already structures things.

No. We map your existing listing and market page URLs to the new site structure and add 301 redirects during launch, so links already shared, bookmarked or ranked in search keep working instead of breaking.

We reconnect the same feed to the new site as part of onboarding, so listing data keeps flowing without a gap. The old site stays live until the new one is confirmed working, and we schedule the DNS switch for a low-traffic window.

Yes. Enquiries route into whatever you already use by API, Zapier or Make, including GoHighLevel, and we are happy for your CRM, your calendar and your ad accounts to stay exactly where they are. The website is the part we run.

You pay the monthly fee for the tier you choose up front: $137, $297 plus AI usage, or $747 a month. The $797 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.

No. All sales are final, and that includes monthly fees, the build fee, extra revisions and any cost we pass through at what our providers charge us. We do not refund for a change of mind or for a month you did not use. The one exception is a duplicate or incorrect charge made by our billing: tell us within 30 days and we correct it within 10 working days. The build fee is charged only after you have approved your site, which is exactly why it is not refundable afterwards.

A buyer searches a place name far more often than they search a brokerage name. A market page is a real, indexable page that names the town or neighborhood, describes it factually, and shows your current listings there, so a search engine has something specific to rank. A dropdown filter on a shared search page gives it nothing to rank at all, which is why most brokerage sites are invisible for the towns their own agents work in.

Answer engine optimisation is writing so the answer can be extracted. Every significant page opens with a direct answer under its heading, uses question-shaped subheadings, and carries a visible FAQ block marked up as structured data. That is the structure search engines lift into featured snippets, voice answers and "people also ask" panels, which is increasingly where a buyer's first question gets answered instead of on a results page.

Nobody can promise that, and anyone who does is selling you something. What we do is make it as likely as it can be: we publish an llms.txt and llms-full.txt describing the business and its key pages, keep your name, service names and terminology identical across the site so the entity is unambiguous, state facts plainly with dates and sources so they are quotable, and leave AI crawlers explicitly allowed in robots.txt rather than blocking them by default.

Organization or LocalBusiness details, Service, FAQPage and BreadcrumbList markup on the relevant pages, article markup on every post, and listing markup on listing pages where your feed supports it. It is generated from the site's own data rather than typed separately, so it cannot drift from what a visitor sees. Review markup is added only when you have real, attributable reviews, because marking up anything else risks a manual action.

Google Ads assesses the landing page experience of every ad as part of ad quality, and its own help documentation names load speed and relevance among the inputs (Google Ads Help, "About landing page experience", accessed 2026). A faster, more relevant landing page can therefore lower what you pay for the same click rather than raising it, and separately it keeps more of the clicks you have already paid for from leaving before the page appears. We will not quote you a percentage, because the honest claim is the mechanism, not a number.

Local search visibility typically starts moving within 3 to 5 months of launch, depending on how competitive your markets are and how much content is running. That is a window, not a promise of a specific position, and any agency that guarantees a ranking is guaranteeing something no search engine sells.

A privacy policy written against what your site actually collects, terms of use, a cookie policy matching the tags the consent banner gates, an accessibility statement naming the conformance target and how to report a problem, a fair housing and equal housing opportunity statement, your IDX or MLS attribution and disclaimer page, and a DMCA or copyright contact. Each is a designed, readable page with a last-updated date rather than a generated wall of text.

We build to WCAG 2.2 AA as the target: keyboard operation, visible focus, colour contrast, alt text on listing photos, real headings and forms with labels. In the US, web accessibility complaints under the ADA are usually measured against WCAG, so building to it helps you meet that expectation. We are not lawyers, this is not legal advice, and no build can be called guaranteed compliant.

Market and neighborhood pages describe places, housing stock, amenities and inventory, and never the people who live there. Nothing on the site rates an area as suitable for any group, and the AI Engine is scripted to refuse that question and hand it to your agent. The equal housing opportunity statement and logo placement are part of the build. Your brokerage stays responsible for what your agents write; we take responsibility for the template and for anything we publish.

Yes. Analytics and marketing tags are gated behind consent rather than loaded first and asked about afterwards, and the cookie policy lists what each one is for. A banner that blocks nothing is worse than no banner, because it claims something that is not true.

On Brokerage Floor and above, where the AI Engine replies by SMS, we file A2P 10DLC carrier registration on your behalf during setup and put consent wording on any form that opts someone into text messages, in line with TCPA expectations. Your attorney should read the wording; we will make their changes as a revision.