Starting point
New inquiries and follow-ups on listing inquiry routing shared one form. Returning contacts had to pretend to be strangers.
A shorter route back for listing inquiry routing follow-ups
For listing inquiry routing, continuing conversations are identifiable without opening the message. Existing customers skip the intake they already completed.
- Region
- Durham, North Carolina
- Team
- 5 staff one locally managed operation
- Timeline
- 10 working days after content approval
How the build went, one stage at a time
Read in order, the way a listing moves from coming soon to sold: where the waterside property sales agency started, what it cost them, what we built, and what their team can do now.
The problem
Day to day with listing inquiry routing, customers re-entered details we already held, and we spent the first minutes of each reply reconstructing context.
What we built
Returning contacts get a short form asking for any reference they hold and their question. New inquiries still gather listing reference, buyer question and contact preference on their own route, and the subjects make the two instantly distinguishable.
What changed
For listing inquiry routing, continuing conversations are identifiable without opening the message. Existing customers skip the intake they already completed.
What the build drew on
The pieces this client's site used, in the words of the build. Each one runs on a feature every ListingWebStudio site carries.
Existing-request contact route
Optional reference field
Separate email subjects
New-inquiry form
See it built for your own listings before you commit to anything
A 30-minute demo on a video call, on a build close to your brokerage's size, in about your colors.
Someone checking on listing inquiry routing should not have to introduce themselves from scratch. The separate follow-up option simply makes more sense.
Questions about this build
How long did this build take?
10 working days after content approval, including staff review and handover. The clock started once the waterside property sales agency had approved the content, and the staff review and the handover both sat inside that window.
What was the waterside property sales agency working with before?
New inquiries and follow-ups on listing inquiry routing shared one form. Returning contacts had to pretend to be strangers. Day to day with listing inquiry routing, customers re-entered details we already held, and we spent the first minutes of each reply reconstructing context.
Which parts of the build did this use?
Existing-request contact route, Optional reference field, Separate email subjects, New-inquiry form. On ListingWebStudio these sit under enquiries routed to the right agent, automatically, carried on every plan, as part of the monthly fee rather than a separate project.
Could we get the same thing on our own site?
Yes, shaped to how your team handles inquiries. Book a demo and we walk through a build close to your size, from $137 a month with the $797 build fee invoiced only after launch.
More case studies like this one
Start with how your inquiries arrive
A 30-minute walk-through on a build close to your business's size, with your listing count and team in mind. Plans from $137 a month, and the $797 build fee is invoiced only after launch.