Starting point
Update requests for listing inquiry routing arrived as casual notes: something needs changing, somewhere, somehow. The precise text was rarely included.
No more telephone edits on the listing inquiry routing page
When it comes to listing inquiry routing, the person asking, the person approving and the person publishing all look at the same words. Routine changes stop generating meetings.
- Region
- Stamford, Connecticut
- Team
- 17 staff one locally managed operation
- Timeline
- 25 working days after content approval
How the build went, one stage at a time
Read in order, the way a listing moves from coming soon to sold: where the new-build sales and marketing agency started, what it cost them, what we built, and what their team can do now.
The problem
With listing inquiry routing, publishers guessed intent and approvers signed off unseen wording. When the published text surprised someone, there was no record to consult.
What we built
A compact change-request format now records the page, the current wording, the proposed replacement and the approving contact. Reference updates concerning listing status and responsible agent details pass through the same review before publication.
What changed
When it comes to listing inquiry routing, the person asking, the person approving and the person publishing all look at the same words. Routine changes stop generating meetings.
What the build drew on
The pieces this client's site used, in the words of the build. Each one runs on a feature every ListingWebStudio site carries.
Structured change request
Named approver
Before-and-after preview
Publication check
Revisions and your client portalFive revisions a month of any size, requested from a portal and completed in 2 to 5 working days, with extra revisions at a flat rate and no hourly billing.Weekly detail updatesPrices, statuses, photos and market page counts get refreshed on a weekly cadence so the site never quietly goes stale.
Carried on every plan, from $137 a month. Compare the plans.
See it built for your own listings before you commit to anything
A 30-minute demo on a video call, on a build close to your brokerage's size, in about your colors.
There is a record of every listing inquiry routing edit and its approver. The informality we used to call flexible, we now call risky.
Questions about this build
How long did this build take?
25 working days after content approval, including staff review and handover. The clock started once the new-build sales and marketing agency had approved the content, and the staff review and the handover both sat inside that window.
What was the new-build sales and marketing agency working with before?
Update requests for listing inquiry routing arrived as casual notes: something needs changing, somewhere, somehow. The precise text was rarely included. With listing inquiry routing, publishers guessed intent and approvers signed off unseen wording. When the published text surprised someone, there was no record to consult.
Which parts of the build did this use?
Structured change request, Named approver, Before-and-after preview, Publication check. On ListingWebStudio these sit under revisions and your client portal and weekly detail updates, carried on every plan, as part of the monthly fee rather than a separate project.
Could we get the same thing on our own site?
Yes, shaped to how your team handles inquiries. Book a demo and we walk through a build close to your size, from $137 a month with the $797 build fee invoiced only after launch.
More case studies like this one
Related services
- New construction website templatesCommunity and phase-based templates for new construction developers, structured around units, floor plans and phase availability.
- Multi office brokerage website designA single site structure that gives every office its own page, roster and listings while keeping the whole brokerage on one consistent brand.
Start with how your inquiries arrive
A 30-minute walk-through on a build close to your business's size, with your listing count and team in mind. Plans from $137 a month, and the $797 build fee is invoiced only after launch.