Community pages
Rolling up every phase under one community.
New construction website templates built around communities and phases, not one-off listings
A new construction website template needs a different structure from a resale listing template, because availability is tracked by community and phase, with dozens of units sharing the same floor plan rather than each home being unique.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Community, phase, unit: the actual hierarchy
Rather than a flat list of homes, the template structure mirrors how new construction actually sells: a community page rolls up its phases, each phase page rolls up its available homes by status, and floor plan pages sit underneath, shared across whichever homes use that plan.
What changes as a phase sells out
As units in a phase sell, the phase page reflects that automatically rather than continuing to advertise sold-out inventory to search engines and paid traffic. A new phase releasing later slots into the same community page without a redesign.
What you get
Phase pages by status
Available, reserved and sold-out units tracked per phase.
Floor plan pages
Shared across every unit built from that plan.
Interest list capture
For coming-soon communities and phases not yet released.
What runs after launch, every week
This service is not a project that ends on launch day. The same monthly fee carries the work that keeps the site accurate, fast and found.
A weekly pass over the details
Listing data, roster changes, market copy and anything you flagged since the last update.
5 revisions a month, any size
Requested from your client portal and completed within 2 to 5 working days, with no hourly billing anywhere.
Researched articles every week
Two a week on the first two plans, three on the top plan, each tied to named sources and linked to the pages they support.
Hosting, domain and security
Managed Cloudflare hosting with SSL, CDN and unmetered bandwidth, plus one domain registered in your name.
Analytics, consent and conversions
Google Analytics 4 behind a consent banner that really gates tags, Search Console connected, conversion events defined per form and call.
The compliance pages you need
Privacy, cookies, accessibility statement, fair housing and your IDX attribution and disclaimer page, written for your site.
Which plan carries it
Every plan includes this service in full. What the higher plans add is the AI Engine and the Content Engine on top of it.
| Plan | Monthly | What it carries |
|---|---|---|
| Listing Desk | $137/ month | Everything in this service, live in 7 days, with 2 researched articles a week. |
| Brokerage Floor | $297/ month + usage | Everything above, plus the AI Engine: receptionist, site chat and agents on SMS, Messenger and Instagram, with A2P 10DLC registration filed for you. |
| Portfolio Scale | $747/ month | Everything above, plus the Content Engine: 3 articles a week, social posts, short video and a managed Google Business Profile. |
Plus the $797 one-time build fee, invoiced only after your site is live and you have approved it. See the full plan comparison or compare us with the alternatives.
What clients say about the build
Inquiry form and response workflow for listing inquiry routing
We expected a prettier website; what we actually use every day is the new form. The form gathers listing reference, buyer question and contact preference at the start, exactly the details our follow-up messages always requested. We answer properly on the first reply far more often than we used to.
Dorothy HoughtonClient care coordinator, Relocation buyer advisory serviceRoanoke, VA
Mobile navigation and page layout for listing inquiry routing
We reviewed the draft on phones rather than a big screen, deliberately. The important details sit near the top and the inquiry button is impossible to miss. Sending the link by text during a call finally works the way it should.
Andrea FontaineInquiries coordinator, Independent residential sales agencyReno, NV
Questions about new construction website templates
Can we collect interest before a phase is officially released?
Yes, a coming-soon community or phase page carries an interest-capture form that routes to your sales team ahead of release.
How do floor plan prices stay current?
Floor plan and pricing data comes from a feed or your weekly update, and the page reflects it without a rebuild each time pricing changes.
How are communities, phases and homes related on the site?
A community page rolls up its phases, each phase page rolls up the homes in it, and each home links back to both, so a visitor can enter at any level and still find the rest. Floor plan pages are shared across every home built from that plan.
What happens when a phase sells out?
Its status changes and the pages follow: available homes drop out, the phase is marked sold out, and the call to action switches from enquiry to interest list for the next release rather than advertising something you cannot sell.
Can we capture an interest list before a release?
Yes. Coming-soon communities and unreleased phases carry an interest form instead of a showing request, and those enquiries route to your sales team tagged with the community and phase.
Can we show move-in dates and construction status?
Yes, where you can supply them: estimated completion, construction stage and move-in ready status are fields on a home page, and we keep them current through your weekly updates or your feed.
Do you handle builder spec sheets and inclusions?
Spec sheets, inclusion lists and floor plan PDFs sit on the relevant home or plan page as downloads, and can be gated behind a form if you prefer to capture the enquiry first.
What if our inventory is not in an MLS feed?
Very common for new construction. Homes and phases are added directly and behave exactly like feed listings on the front end, including status changes, and we can merge both if some inventory is listed.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.