Individually indexable listings
Every listing crawlable and addressable by URL.
Real estate SEO for brokerages that starts with page structure, not a plugin
Real estate SEO for a brokerage starts with making sure every listing and every market has its own indexable page, because no amount of keyword work fixes a site where the listings and market pages search engines would want to rank do not exist as crawlable pages at all.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
The structural problem most brokerage sites have
A brokerage running listings inside a third-party search widget has almost nothing for search engines to index: the widget itself is often a single page that reloads content via JavaScript, invisible to a crawler and to a buyer arriving from a direct search for an address or a market name. Fixing this is a structural change, not a metadata tweak.
Market pages as the backbone
One page per city, town or named neighborhood you actually cover gives search engines a real target to rank for local searches, backed by live listing counts pulled from your feed and, where relevant, linked researched articles about that specific market.
Where researched articles fit in
Articles about specific neighborhoods, buying processes and local market questions link back to the relevant market and listing pages, building the kind of topical depth a single static "areas we serve" paragraph never achieves.
What you get
Market pages by name
Real pages for the cities and neighborhoods you cover.
Researched, cited articles
Linked to the market and listing pages they support.
Internal linking structure
Listings, markets and articles cross-linked deliberately.
90+ PageSpeed
A ranking factor the site is built to hold at scale.
What runs after launch, every week
This service is not a project that ends on launch day. The same monthly fee carries the work that keeps the site accurate, fast and found.
A weekly pass over the details
Listing data, roster changes, market copy and anything you flagged since the last update.
5 revisions a month, any size
Requested from your client portal and completed within 2 to 5 working days, with no hourly billing anywhere.
Researched articles every week
Two a week on the first two plans, three on the top plan, each tied to named sources and linked to the pages they support.
Hosting, domain and security
Managed Cloudflare hosting with SSL, CDN and unmetered bandwidth, plus one domain registered in your name.
Analytics, consent and conversions
Google Analytics 4 behind a consent banner that really gates tags, Search Console connected, conversion events defined per form and call.
The compliance pages you need
Privacy, cookies, accessibility statement, fair housing and your IDX attribution and disclaimer page, written for your site.
Which plan carries it
Every plan includes this service in full. What the higher plans add is the AI Engine and the Content Engine on top of it.
| Plan | Monthly | What it carries |
|---|---|---|
| Listing Desk | $137/ month | Everything in this service, live in 7 days, with 2 researched articles a week. |
| Brokerage Floor | $297/ month + usage | Everything above, plus the AI Engine: receptionist, site chat and agents on SMS, Messenger and Instagram, with A2P 10DLC registration filed for you. |
| Portfolio Scale | $747/ month | Everything above, plus the Content Engine: 3 articles a week, social posts, short video and a managed Google Business Profile. |
Plus the $797 one-time build fee, invoiced only after your site is live and you have approved it. See the full plan comparison or compare us with the alternatives.
What clients say about the build
Inquiry form and response workflow for listing inquiry routing
We expected a prettier website; what we actually use every day is the new form. The form gathers listing reference, buyer question and contact preference at the start, exactly the details our follow-up messages always requested. We answer properly on the first reply far more often than we used to.
Dorothy HoughtonClient care coordinator, Relocation buyer advisory serviceRoanoke, VA
Mobile navigation and page layout for listing inquiry routing
We reviewed the draft on phones rather than a big screen, deliberately. The important details sit near the top and the inquiry button is impossible to miss. Sending the link by text during a call finally works the way it should.
Andrea FontaineInquiries coordinator, Independent residential sales agencyReno, NV
Questions about real estate SEO for brokerages
How long before we see ranking movement?
Typically within 3 to 5 months of launch for the market and listing pages built at launch, though this varies by how competitive your markets are and is never guaranteed by a specific number.
Do you do SEO for our existing site, or only new builds?
This offer is a full managed website, not an SEO service layered onto your current site; see the redesign and migration pages if you want to move your existing site onto this structure.
How long before a brokerage site starts ranking?
Local visibility typically starts moving within three to five months of launch, depending on how competitive your markets are and how much content is running. That is a window, not a guaranteed position, and nobody can sell you a ranking.
Is page speed really a ranking factor?
Speed is part of how a page is assessed, and it is unambiguously part of how a visitor behaves: a gallery that takes six seconds on a phone loses the enquiry whatever the ranking is. Our plans carry the PageSpeed target as a service term, which is the practical way to treat it.
How many articles do you publish, and who writes them?
Two a week on the first two plans and three a week on the top plan, each 2,500 to 3,200 words, written from research with every figure tied to a named source. We never publish an invented statistic or anything that reads as valuation or investment advice.
Do listing pages actually rank?
Individual listing pages can and do pick up searches for the address, the street and the development, particularly once a listing has been live for a while. It is also why we keep sold listing pages online rather than deleting them.
Will duplicate MLS listing data hurt us?
Feed data is shared across many sites by design, which is exactly why the pages around it matter: market pages, articles, roster pages and internal linking are the parts that are yours alone. We also structure listing pages so the unique parts carry weight.
What about AI search and answer engines?
Answer-first content, visible FAQ blocks, clean entity naming, published llms.txt files and AI crawlers left allowed. That is how a site becomes quotable by assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews. No agency can guarantee an appearance in an AI answer.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.