URL mapping and 301 redirects
Every existing listing and market URL preserved or redirected.
Real estate website redesign without losing your current URLs or your feed connection
A real estate website redesign done right preserves the URLs search engines already know about your listings and markets, and reconnects your existing IDX or MLS feed rather than starting your indexing history over from zero.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
What a redesign risks if done carelessly
Moving to a new platform without mapping old URLs to new ones breaks every backlink and every bookmark pointing at your current listings and market pages, and can reset search rankings that took months to build. A redesign is a migration project first and a design project second.
How the migration actually runs
We audit your current site's URL structure, map every listing, market and content page to its equivalent on the new site, and put 301 redirects in place at launch. Your feed is reconnected during onboarding so listing data keeps flowing without a gap, and the old site stays live until the new one is confirmed working.
What changes, and what does not
The visual design, the bento listing layout, the agent roster structure and the page speed all change for the better. What does not change is your domain (unless you want it to), your existing rankings for pages we preserve, and your feed provider.
What you get
Feed reconnection
Your existing IDX or MLS feed carried over during onboarding.
Low-downtime cutover
The old site stays live until the new one is confirmed working.
New bento layout
The same structure used across every ListingWebStudio build.
What runs after launch, every week
This service is not a project that ends on launch day. The same monthly fee carries the work that keeps the site accurate, fast and found.
A weekly pass over the details
Listing data, roster changes, market copy and anything you flagged since the last update.
5 revisions a month, any size
Requested from your client portal and completed within 2 to 5 working days, with no hourly billing anywhere.
Researched articles every week
Two a week on the first two plans, three on the top plan, each tied to named sources and linked to the pages they support.
Hosting, domain and security
Managed Cloudflare hosting with SSL, CDN and unmetered bandwidth, plus one domain registered in your name.
Analytics, consent and conversions
Google Analytics 4 behind a consent banner that really gates tags, Search Console connected, conversion events defined per form and call.
The compliance pages you need
Privacy, cookies, accessibility statement, fair housing and your IDX attribution and disclaimer page, written for your site.
Which plan carries it
Every plan includes this service in full. What the higher plans add is the AI Engine and the Content Engine on top of it.
| Plan | Monthly | What it carries |
|---|---|---|
| Listing Desk | $137/ month | Everything in this service, live in 7 days, with 2 researched articles a week. |
| Brokerage Floor | $297/ month + usage | Everything above, plus the AI Engine: receptionist, site chat and agents on SMS, Messenger and Instagram, with A2P 10DLC registration filed for you. |
| Portfolio Scale | $747/ month | Everything above, plus the Content Engine: 3 articles a week, social posts, short video and a managed Google Business Profile. |
Plus the $797 one-time build fee, invoiced only after your site is live and you have approved it. See the full plan comparison or compare us with the alternatives.
What clients say about the build
Inquiry form and response workflow for listing inquiry routing
We expected a prettier website; what we actually use every day is the new form. The form gathers listing reference, buyer question and contact preference at the start, exactly the details our follow-up messages always requested. We answer properly on the first reply far more often than we used to.
Dorothy HoughtonClient care coordinator, Relocation buyer advisory serviceRoanoke, VA
Mobile navigation and page layout for listing inquiry routing
We reviewed the draft on phones rather than a big screen, deliberately. The important details sit near the top and the inquiry button is impossible to miss. Sending the link by text during a call finally works the way it should.
Andrea FontaineInquiries coordinator, Independent residential sales agencyReno, NV
Questions about real estate website redesign
Will we lose our search rankings during the redesign?
We aim to preserve them by mapping and redirecting existing URLs rather than replacing them outright; some fluctuation during a migration is normal, but the goal is continuity, not a reset.
How long does a redesign take compared to a new build?
The same launch windows apply, 7, 10 or 15 days by plan, with the URL audit and redirect mapping happening alongside the build rather than adding extra time.
Will we lose our search rankings during a redesign?
Not with the URLs mapped and redirected, which is the first thing we do rather than the last. We crawl the current site, map every URL with links or rankings behind it, and put permanent redirects in place at launch.
How long is the site down during the switch?
It is not. The old site stays live until the new one is confirmed working, and the DNS change is scheduled for a low-traffic window. Visitors move from one working site to the other.
What happens to our old blog posts?
Posts worth keeping are migrated with their URLs intact. Thin or outdated ones are better retired than carried over, and we will tell you which we think those are rather than moving everything by default.
Can you keep parts of our current design?
Yes, and often we should. If your brand, photography or layout is working, we keep it and rebuild the structure underneath. A redesign that throws away recognisable brand equity is a cost, not a feature.
Will our email or other services be affected?
No. Email runs on separate DNS records that we leave untouched, and any third-party tools pointing at your domain are checked before the switch rather than after it.
How do we know the redesign worked?
Analytics and Search Console are connected before launch with conversion events defined, so enquiries, calls and form submissions are measured per page from day one and compared against the old site rather than guessed at.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.