MLS feed connection
RETS or RESO Web API integration configured to your board.
MLS integrated website development that keeps every listing page accurate
MLS integrated website development means the listing pages on your site reflect exactly what your MLS reports, so a status or price change on the board appears on the website without anyone editing a page by hand.
What it costs
- Plans$137 a month
- Build fee$797, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
What "integrated" actually means here
Rather than a separate search tool bolted onto an otherwise static site, the MLS feed drives the listing pages themselves: photos, price, status, agent assignment and specs come from the feed and are rendered into the same page template used across the site, so a listing page is never out of sync with the board for more than a scheduled refresh cycle.
Handling multiple boards or feed sources
A brokerage that covers more than one MLS territory, or that supplements a feed with pocket listings and new construction inventory added directly, gets a structure that merges both sources into one consistent listing grid, without visitors ever seeing which source a listing came from.
What happens when the feed goes down
If a feed connection is temporarily unavailable, previously synced listing data stays on the site rather than the pages going blank, and we monitor feed health so an extended outage gets flagged and fixed rather than discovered by a client days later.
What you get
Multi-source merging
Feed listings and manually added inventory in one grid.
Feed health monitoring
Outages are flagged and fixed rather than discovered later.
Status-driven pages
The listing lifecycle board reads status straight from the feed.
Display compliance
Attribution and disclosure rules built into the template.
What runs after launch, every week
This service is not a project that ends on launch day. The same monthly fee carries the work that keeps the site accurate, fast and found.
A weekly pass over the details
Listing data, roster changes, market copy and anything you flagged since the last update.
5 revisions a month, any size
Requested from your client portal and completed within 2 to 5 working days, with no hourly billing anywhere.
Researched articles every week
Two a week on the first two plans, three on the top plan, each tied to named sources and linked to the pages they support.
Hosting, domain and security
Managed Cloudflare hosting with SSL, CDN and unmetered bandwidth, plus one domain registered in your name.
Analytics, consent and conversions
Google Analytics 4 behind a consent banner that really gates tags, Search Console connected, conversion events defined per form and call.
The compliance pages you need
Privacy, cookies, accessibility statement, fair housing and your IDX attribution and disclaimer page, written for your site.
Which plan carries it
Every plan includes this service in full. What the higher plans add is the AI Engine and the Content Engine on top of it.
| Plan | Monthly | What it carries |
|---|---|---|
| Listing Desk | $137/ month | Everything in this service, live in 7 days, with 2 researched articles a week. |
| Brokerage Floor | $297/ month + usage | Everything above, plus the AI Engine: receptionist, site chat and agents on SMS, Messenger and Instagram, with A2P 10DLC registration filed for you. |
| Portfolio Scale | $747/ month | Everything above, plus the Content Engine: 3 articles a week, social posts, short video and a managed Google Business Profile. |
Plus the $797 one-time build fee, invoiced only after your site is live and you have approved it. See the full plan comparison or compare us with the alternatives.
What clients say about the build
Inquiry form and response workflow for listing inquiry routing
We expected a prettier website; what we actually use every day is the new form. The form gathers listing reference, buyer question and contact preference at the start, exactly the details our follow-up messages always requested. We answer properly on the first reply far more often than we used to.
Dorothy HoughtonClient care coordinator, Relocation buyer advisory serviceRoanoke, VA
Mobile navigation and page layout for listing inquiry routing
We reviewed the draft on phones rather than a big screen, deliberately. The important details sit near the top and the inquiry button is impossible to miss. Sending the link by text during a call finally works the way it should.
Andrea FontaineInquiries coordinator, Independent residential sales agencyReno, NV
Questions about MLS integrated website development
Can you integrate more than one MLS board?
Yes, where your brokerage covers overlapping or adjacent territories on more than one board, we merge the feeds into a single listing grid on the site.
What happens to a listing added outside the MLS, like a pocket listing?
It is added directly through your client portal and rendered with the same page template and lifecycle status as feed listings, so visitors never see a difference.
What is the difference between IDX and a direct MLS integration?
IDX is the display framework your board licenses for showing other brokerages' listings; a direct MLS integration is how the data physically reaches your site, commonly through the RESO Web API or an older RETS feed. In practice you need both: permission to display, and a pipe to deliver.
Do you need our MLS credentials before starting the build?
No. Layout, roster, market pages and brand work all start from your onboarding answers. The feed connection is one step in the process and can land within the first few days, which matters because boards often take time to process access.
What happens when the feed goes down?
Pages keep serving the last good data rather than showing an error, and the outage is flagged to us by monitoring so it can be chased with your provider. Nothing on the site breaks because a feed is late.
Can you merge listings from more than one MLS?
Yes. Brokerages working across board boundaries commonly have two or more feeds, and those are merged into one listing grid with duplicates suppressed and each board's attribution applied correctly.
How are photos handled at scale?
Every image is resized and re-encoded on the way in and delivered at the size the visitor's screen needs, so a catalogue of thousands of photographs still meets the PageSpeed target without anyone compressing files by hand.
Does listing data get marked up for search engines?
Yes, where the feed and your board's display rules allow it. Structured data is generated from the same page content a visitor sees, never typed separately, so it cannot drift from the listing.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.