Starting point
Listing inquiries arrived unattributed. Which pages persuaded people to write was a matter of opinion.
Where listing inquiries really come from
With listing inquiry routing, the team can now ask which pages persuade, not just which attract. The walkthrough shows measurement starting, not results being invented.
- Region
- Knoxville, Tennessee
- Team
- 8 staff one locally managed operation
- Timeline
- 15 working days after content approval
How the build went, one stage at a time
Read in order, the way a listing moves from coming soon to sold: where the first-time buyer specialist agency started, what it cost them, what we built, and what their team can do now.
The problem
When it comes to listing inquiry routing, a busy page and a useful page were indistinguishable in the data. The team had no simple way to connect a submitted request to the page that produced it.
What we built
The origin of every inquiry is recorded with the submission, next to listing reference, buyer question and contact preference. Reporting counts genuine inquiries separately from visits and never touches the content of messages.
What changed
With listing inquiry routing, the team can now ask which pages persuade, not just which attract. The walkthrough shows measurement starting, not results being invented.
What the build drew on
The pieces this client's site used, in the words of the build. Each one runs on a feature every ListingWebStudio site carries.
Originating-page field
Service category
Inquiry reporting
Exclusion of sensitive message text
Analytics, consent and conversion trackingGoogle Analytics 4 with consent mode, Search Console connected, and every form and call button defined as a conversion event.Enquiries routed to the right agent, automaticallyA form filled out on a listing page reaches the listing agent; a form on a market page reaches whoever is assigned to that market.
Carried on every plan, from $137 a month. Compare the plans.
See it built for your own listings before you commit to anything
A 30-minute demo on a video call, on a build close to your brokerage's size, in about your colors.
Our listing inquiry routing conversations about content finally reference evidence. Knowing an inquiry's origin changes the questions we ask.
Questions about this build
How long did this build take?
15 working days after content approval, including staff review and handover. The clock started once the first-time buyer specialist agency had approved the content, and the staff review and the handover both sat inside that window.
What was the first-time buyer specialist agency working with before?
Listing inquiries arrived unattributed. Which pages persuaded people to write was a matter of opinion. When it comes to listing inquiry routing, a busy page and a useful page were indistinguishable in the data. The team had no simple way to connect a submitted request to the page that produced it.
Which parts of the build did this use?
Originating-page field, Service category, Inquiry reporting, Exclusion of sensitive message text. On ListingWebStudio these sit under analytics, consent and conversion tracking and enquiries routed to the right agent, automatically, carried on every plan, as part of the monthly fee rather than a separate project.
Could we get the same thing on our own site?
Yes, shaped to how your team handles inquiries. Book a demo and we walk through a build close to your size, from $137 a month with the $797 build fee invoiced only after launch.
More case studies like this one
Start with how your inquiries arrive
A 30-minute walk-through on a build close to your business's size, with your listing count and team in mind. Plans from $137 a month, and the $797 build fee is invoiced only after launch.